![While specialty beef that is grass-fed, pasture-raised or organic also commands higher prices, Fluharty explained that marketing is key to success.](https://secure.caes.uga.edu/news/multimedia/images/7101/beef-cow-(1).jpeg)
Prime Choice
Rising prices may induce consumer ire, but some meat-eaters are willing to fork over the cash for high-quality beef. Rising food costs continue to attract negative attention from consumers around the country due to supply chain issues and inflation, but consumer demand for top-quality beef is on pace with a greater supply of higher-quality meat being produced by the beef industry.